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Re:FTC Announces Proposed Rule Banning Fake Reviews and Test... by JimtheCoder on Friday June 30, 2023 @06:01PM (#36543006)
"Amazon would still be in charge of enforcement"

Is this true? Based on my reading of the proposed rules, it would be the product owner who would be responsible, not the platform.

I don't think Amazon Basics or any of their other brands are participating in this sort of behaviour.

I could be wrong, though...

Re:FTC Announces Proposed Rule Banning Fake Reviews and Test... by meragrin_ on Friday June 30, 2023 @06:18PM (#36543230)
> Is this true? Based on my reading of the proposed rules, it would be the product owner who would be responsible, not the platform.

From my reading, Amazon is only responsible for whatever they knowingly participate in. If sellers and manufacturers participate in it without Amazon's knowledge, Amazon has no required enforcement.