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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by disgruntledphd2 on Friday June 30, 2023 @11:26AM (#36536661)
If I had to guess, because their self service tools suck and they haven't invested in agency relationships.

If you want a successful internet ad business you need to do one of those, but preferably both.

That being said, it's wild to me that Twitter never managed to build a DR (i.e. selling clicks/conversions) business, so maybe Reddit is equally as badly managed (which again, is really surprising to me).

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