Seems that Google has been proven completely wrong with their pricing. They're targeting the bigger companies, which don't see shy at all to reach out for alternatives which offer equal quality and accuracy. Once these companies switch, Gmaps will also lose its "trusty" image. As long as the competition will keep up with providing easy integration, and API functionality, it will no longer be the #1 choice for the bigger companies. And they're not going to get their income from smaller, unless they drastically change their price-model. OpenLayers is so great though for these kind of sites, that just need that extra dimension of detail on maps.