I watched a movie today and ended up ordering pop corn + soda + water. 1 pop corn, 1 soda, 1 water freaking bottle (250ml). They charged me $30 + tips.

I think National Geographic (which I'm a subscriber) can charge 10x more without losing 90% of it's audience. It's the price to pay to receive good articles at your home and it's definitely worth tons more than drinking and eating junk in the dark.