He's not gonna be the one using the sword and he can make it clear up front about the tradeoffs. If it shatters in use and the customer gets maimed, oh well, they were warned. Sometimes the market is flooded with people who just want cheap swords made fast and the blacksmith needs to pay the bills too right?
In effect, https://en.wikipedia.org/wiki/The_Market_for_Lemons
I would say if their society can grant them the safety to turn down work for cheap swords at their discretion without the risk of having their life ruined through a down period that is lacking high-quality work orders, then maybe you might have a case for also holding the blacksmiths accountable to a higher standard of work.
Accepting and taking on the risks associated with highly selective work orders has it's own intrinsic value and should be rewarded somehow. If it's not, then why would anyone do it?