It seems hard to justify a 50% take rate for this kind of service. I guess 50% is better than nothing, but it's still kind of shit. If apple is trying to be an aggregator (ie. drive traffic) it makes more sense, but for most news services IMO they don't need an aggregator - they just need some kind of payment arrangement, presumably with a much lower take rate (on the order of 5% or somesuch)