This isn't even new, what is surprising is how society refuses to listen to Men. In 2006 Norah Vincent a woman, pretended to be a man for 12 months and wrote a book about her experience called Self Made Man, see some interviews about the book[1][2]

The mental strain of maintaining a false identity during the making of Self-Made Man ultimately caused a depressive breakdown, leading Vincent to admit herself to a locked psychiatric facility

[1] https://www.youtube.com/watch?v=0-uv8gT9Kxw

[2] https://www.youtube.com/watch?v=zWkgCEPFmXo