I mean, super early days and they're talking their book, but this is definitely a massive use case for VR.

I thought about this a while back, you could definitely do aversion therapy treatments potentially more effectively with a VR setup.

> that doesn’t necessitate everyone owning the device, only the clinic needs to.

If this approach works, then it will be super widely adopted as it costs insane amounts of money to drive behaviour changes right now, and lots of health services would be interested.

>I argue the only valid statistic is x% remain non-smokers at y years, something comparable to other methods.

Absolutely agree, but our problem is time, we did our first patient around 8 months ago, so we're just limited by that timeline.

So far so good though, followup shows classic Aversion reactions, the people that were affected still have a very strong reaction to the taste and smell.