Re:Developer tools to create spatial experiences for Apple V...
by theptip on Thursday June 22, 2023 @01:21AM
(#36428265)
Yeah this is clearly the right take. One proven strategy for creating a new category is to start with the price-insensitive high end consumers with a luxury product, and lower the price as you gain economy of scale.
Same reason Tesla started with the Roadster instead of trying to build a mass-market sedan first.
Re:Developer tools to create spatial experiences for Apple V...
by brandall10 on Thursday June 22, 2023 @04:28AM
(#36429415)
To be fair, the original iPhone was like this as well - expensive and unsubsidized, locked to a specific carrier, small production, took many years to develop, was very much a future shock device upon its unveiling, etc. The 3g was the one for the masses.
> Meta, today, has roughly the right price and is working forward to the right device: Apple has started with the right device and will work back to the right price. Meta is trying to catalyse an ecosystem while we wait for the right hardware — Apple is trying to catalyse an ecosystem while we wait for the right price. So the Vision is a device pulled forward from years into the future, at a price that reflects that. It’s as though Apple had decided to sell the 2007 iPhone in 2002 — what would the price have been?
https://www.ben-evans.com/benedictevans/2023/6/15/vision-pro