In the case I'm talking about, it really only matters how Comcast's network treats their direct customers, not how you get treated after, and they absolutely ignore customer QoS (at least on residential links).
I did a quick search and couldn't find what I was looking for, but it looks like in 12 states they were prevented until 2022 for enforcing the data cap, and there's a pending class action suit in California related to the WiFi impact on data caps: https://topclassactions.com/lawsuit-settlements/lawsuit-news...
Anyway, that's my understanding. The net-net is I coughed up the $30/mo because I have no alternatives to Comcast (even at lower speeds) because my landlord has an exclusivity contract with them, and I don't want their shit-tier CPE anyway, especially throttling my traffic and broadcasting a WiFi SSID I don't control. My entire network is proper SME enterprise-grade rackmount gear and I have WiFi 6E throughout my house that is secured to only allow devices I control/allow to connect.
Also if they are doing traffic shaping, where does the default unclassifiable (eg VPN) traffic fall? It should be easy enough to get an unlimited VPS at a close enough data center and relegate Comcast to a dumb pipe (as they should be).
I'd guess the goal of traffic shaping on CPE would be to keep upload bandwidth on the cable segments less congested. Or perhaps conntrack is easier to do in a distributed manner?
FWIW I think the DiffServ RFC explicitly acknowledges that the QoS marks are generally ignored across administrative boundaries. It was an extension of the earlier 4-level QoS priority, so by that time it was clear that transit networks weren't paying them much attention. What would be surprising is finding a consumer ISP that actually did something different when a customer set them.
Most of Silicon Valley is in the clutches of Comcast as well, unfortunately. It's 1.2gbps down / 35mbit up or ATT 768K DSL (and we'd have to pay to get phone lines) where I'm at. Of course, if you check the FCC Broadband Map, there are 7 providers here, with ATT showing 5gbps FTTH, which I've confirmed with their reps multiple times is not possible (there's no fiber on the poles in our backyard and they won't install any anytime soon).
Apartments I've lived in around SV as well are also under the Comcast exclusive contract, with restrictions on any antennas or dishes, so the only other choice would be tethering an LTE or 5G device.
We sold out the critical infrastructure of our country to investors and this is the result.
The extra $30/month would be for "actually unlimited" since removing the QoS means you never get de-prioritized. This might be better than the alternative where there is no $30/month service but all data defaults to the lowest priority and you need the extra device to get reasonable performance when the network is busy. But then one wonders why someone couldn't just set up their home router to tag all packets at the highest priority, why do they need this device in the consumer's home at all instead of doing it in the CO?