Re:Rivian Joins Forces with Tesla, Embracing Their Charging ...
by cjblomqvist on Tuesday June 20, 2023 @01:57PM
(#36407912)
That's not strictly correct. It's (very!) hard for someone to replicate the brand of Apple or Coca-Cola. Moats are all on a scale, and branding is one of the generally harder ones to compete with.
A moat is something difficult/impossible for other competitors to cross, something strategically defensive.
Being cool isn't a moat because anyone else can become cool. In contrast, network effects are a classic example of a moat, because no matter how much cooler/better your product is, people won't switch until the majority of the rest of their network switches. So nobody moves, hence a defensive moat.