Re:Rivian Joins Forces with Tesla, Embracing Their Charging ...
by Retric on Tuesday June 20, 2023 @12:00PM
(#36406026)
Tesla’s gross margins were much higher in 2011 than 2022. But yea, this is why I said it’s hard to separate how much of this was Tesla specific vs industry wide. However, the need to cut prices despite high inflation was unusual in the car industry and suggests this was a Tesla specific issue.
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Re:Rivian Joins Forces with Tesla, Embracing Their Charging ...
by jsight on Tuesday June 20, 2023 @01:37PM
(#36407558)
It is easy to explain when you consider that 2 car models are representing ~1.7M cars this year.
Their strategy is a little nutty and has basically required them to underprice their vehicles.
Any other mfg would cut back production to maintain margins.
Re:Rivian Joins Forces with Tesla, Embracing Their Charging ...
by seanmcdirmid on Tuesday June 20, 2023 @01:39PM
(#36407598)
Most non-Tesla auto manufacturers are taking a loss on their new EVs ATM as they try to optimize supply and recoup R&D costs.