I agree, you actively seek the activity and the risk of other extreme activities and have often followed a long path of garnering the skills required to participate. It isn't surprising to a wingsuiter if their friend dies.

If a tour to the Titanic could be sold in a holiday package deal you're going to get people who don't understand the risks.

You do see it in holiday scuba diving destinations, where people are led to believe it is perfectly safe, and it's marketed to everyone. The reality of a dive is that you are just a couple of mistakes away from fatal consequences and the dive masters must know that as they strap a bottle onto a newbie and send 8 of them down at once.