Re:What Happens to the Coke in Coca-Cola?
by brianpan on Sunday February 26, 2012 @12:10AM
(#3634890)
Coke outsells Pepsi in most areas of the US.
http://en.wikipedia.org/wiki/Pepsi#Rivalry_with_Coca-Cola
I think some people might have a misconception that Pepsi does better due to the very popular Pepsi Challenge marketing campaign. But if you think about it, that campaign is a classic "underdog" campaign. It would be silly for a product that's already winning in the number one position to "challenge" the number two product.
It made me kind if sad being a long time Coke fan.