They expect the rabble-rousers to lose interest and many users not to care much in the first place or get frustrated enough to support the subs being reopened and handed over to new moderators. Which I also expect.

Sure. Risky AF, considering how the site actually runs, unnecessary, and a major-league speed-bump towards IPO.

How do you think advertisers - some of whom have now had to reschedule ad buys / launches / pause campaigns, or at least factor a sudden major hit to 'stability' / consistency into consideration of the platform [1,2] - and potential enterprise customers for ML-model feeds &c. are taking this news?

Further, it has caused the CEO himself to repeatedly indicate lack of profitability (after > $1.2 billion in VC funding) and has created a massive 'paper-trail' of PR ineptness evidence.

[1] https://www.adweek.com/social-marketing/ripples-through-redd...

[2] https://www.thedrum.com/news/2023/06/12/what-do-advertisers-...

(... among various additional articles)

Sure, but your second article suggests risk to leaving it too:

> This protest has the potential to demonstrate that its place in users’ hearts is conditional, and perhaps more importantly to demonstrate to advertisers that users do not consume its content in the context of the official Reddit app