I will pay more for a longer lasting bulb. I'm so tired of buying junk. But I won't pay for something sold by Walmart which claims to be longer lasting but in reality is either just lying or has a host of disclaimers and no warranty. And it's impossible for consumers to tell the difference, and I haven't discovered any companies posting engineering shibboleths (like an actual datasheet or real no-BS warranty) that make me believe them any more than I believe Walmart.