They're the only one commenter on HN I noticed keeps writing "smol" instead of "small", and is associated with projects with "smol" in their name. Surely I'm not the only one who missed it being a meme around 2015 or sth., and finds this word/use jarring - and therefore very attention-grabbing? Wonder how much that helps with marketing.

This is meant with no negative intentions. It's just that 'swyx was, in my mind, "that HN-er that does AI and keeps saying 'smol'" for far longer than I was aware of latent.space articles/podcasts.