It didn't quite register as a "display" font variant usually does for me either -- the only feature is the width (it's a nonfancy sans-serif, what do you expect) so it somehow just feels like it's been squished. Intellectually I know it's definitely not a simple scale-transformation and must have involved some curve work to make it look less off, but I just can't shake the feeling of having seen text getting run over by a truck.