Of course there is a battleground. The counterculture is more alive than ever. It's just all been thoroughly subsumed by capitalism.

Those kids on the streets protesting most recent excesses of multinational corporations? The hoodies and Guy Fawkes masks they're wearing, the signs they're holding, the chains they're rattling - all bought on Amazon, happily providing specialized merch for the "fuck the system" market niche. And what do those kids achieve? Mostly they generate attention that moves newspapers and keeps millions glued to where they can be best exposed to ads. Etc.

Yes, the suits love the anti-corporate movements. They are a quite profitable form of entertainment.