Acknowledging that it’s a multifaceted mega-corp (and some of the facets are bad) is it really naive to associate excellent marketing with moral goodness? What is this marketing doing if not signaling that at least some of the company reflects values you support? Deciding to support the company by buying hamburgers logically follows.

I’m enjoying the corporate apologetics personally. I’ve heard there is a Christian resurgence among the youth, and this makes me wonder if there will be a resurgence of pro-capitalism sentiment as well. Ideas, values, culture: it all evolves with time.