What would be the middle ground here? As I said I'm not sure inserting ads in the API would be feasible. And the quoted figure of 2.50$ per user per month would be reasonable to charge for a commercial user , I think. Yes, it would mean every apollo user would have to pay but that's the thing ; they are monetizing the app already. I'm not sure what would be more reasonable but I'm also sure that the timelines suck for commercial apps to figure it out. But it was still bound to happen, and to me I don't see what's the middle ground that the dev wants (less than 2.50$?).

Again though, I'm sure there are nuances here. But this is just a business negotiation between two businesses in this specific case. I don't really care about what's feasible for Apollo as a business, what matters more is how non commercial usage is dealt with. For now, and correct me if I'm wrong, the API limits will still be generous for individual users (so mods, etc). They just have to generate their own key. Did I get that wrong?