>You are not a very desirable user for a company to attempt to sell ads to.

hence why a website that is not attempting to sell ads to me but has a sound monetization scheme is appealing. Not that I mind a site that uses ads (I have adblock but I wouldn't mind subscribing to something of value to get rid of ads), but one trying to rely on "non-desirable monetization" may have less memes in such a community.

I can certainly be wrong, but again: it's an interesting experiment I wouldn't mind trying out.