Apollo’s Christian Selig explains his fight with Reddit

Re:Apollo’s Christian Selig explains his fight with Reddit –... by paxys on Tuesday June 13, 2023 @12:55PM (#36313132)

Pretty big difference between users who open the site once a month to look at a meme someone sent them vs those who are online for multiple hours a day. The ones who use third party apps are more likely to be in the latter bucket, and the loss of revenue from them will be significant more than the bottom tier of users.

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Re:Apollo’s Christian Selig explains his fight with Reddit –... by redmerchant2 on Tuesday June 13, 2023 @01:01PM (#36313216)

Revenue is generated by ads. The power users are also the savvy users with ad block. Their value added is making the content for average users to engage and consume. Those are the users that will make up the base of the as revenue.

Alienating power user seems like the exact opposite.

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Re:Apollo’s Christian Selig explains his fight with Reddit –... by jakelazaroff on Tuesday June 13, 2023 @01:11PM (#36313356)

Let's do some back-of-the-napkin math. Selig estimates that the average user would cost him $2.50/mo and his annual costs would be $20m/yr, so it seems like Apollo has 600–700k monthly active users — something like 0.16% of all 430m active Reddit users. That is simply not going to represent a significant opportunity cost to Reddit's overall ad revenue.

Plus, I'd bet that third-party app users are far more likely to be mods and/or heavy content creators, which means that alienating them will have outsized negative effects on the engagement of the rest of the userbase.

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