Why would Elon Musk care if he loses money on Twitter? His Tesla stake has gone up more in the past 4 weeks than the entire amount he personally spent on Twitter

> Why would Elon Musk care if he loses money on Twitter? His Tesla stake has gone up more in the past 4 weeks than the entire amount he personally spent on Twitter

Having another income source really does not imply he does not care about a company where he is spending most of the time.

They have a higher user count than they’ve ever had breaking their own MAU records.

Advertising will come back. There’s anti-Twitter pressure campaigns and for economic reasons ad spend slowed. It’s all coming back.

He controls the worlds largest and most important megaphone. That’s priceless.

> They have a higher user count than they’ve ever had breaking their own MAU records.

Yeah, because the bots and spam area largely out of control. There is significantly much more of it them used to be. And no, ads did not went down because of pressure campaigns, but because of serious mismanagement of ad accounts.

It’s easy to make your MAU go up when you fire all the anti-bot teams.