If this were a protest I would expect polemic discourse, yet the "official account" is just throwing shit around and screaming with excitement when someone "gets offended"[1].
[0] https://twitter.com/BjoernHoecke/status/1664190277282611200 [1] https://twitter.com/stolzmonat
More seriously: I don't care. If Hoecke proclaims the water is healthy, I don't stop drinking water. #Stolzmonat is honestly a good thing especially because everyone can take part. If we now start the game of distancing (and that never stops) we can also just use the old hashtag.
If you don't support Stolzmonat's agenda, then you are probably not welcome - pretty much the same as with Pride. What's the difference then?
(1): cis-men in their terminology
If anyone would say it and mean it, it was probably this guy. He was quite the activist before he committed suicide.
Surely this is a meme by now? Any CEO that has ever said this about a website they control is just pandering to the crowd. Musk's Twitter has complied with more government takedown requests than the previous regime had.