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A comment on Reddit experiments on users, forcing them to install app or else not use Reddit. Parent comment
Putting on my PM hat, I bet:
- On web, the biggest top of funnel entrypoint for Reddit is Google search
- On mobile, it’s push notifications
The latter is probably the single biggest retention lever Reddit has. The former is an acquisition lever, but probably doesn’t do much for retention.
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Putting on my PM hat, I bet:
- On web, the biggest top of funnel entrypoint for Reddit is Google search
- On mobile, it’s push notifications
The latter is probably the single biggest retention lever Reddit has. The former is an acquisition lever, but probably doesn’t do much for retention.