I’m not necessarily pointing a finger at the pressure or motivation to want mobile app growth. Pre-IPO is a stressful time. It’s mostly about how the team goes about attempting to accomplishing those goals and a management/product culture and talent thing that was likely in place well beforehand. Based on the last redesign and https://new.reddit.com there are plenty of signals of doing things for the sake of doing them or for UI trends, not because it makes it fundamentally better.

It’s easy to miss these failures internally and assume the teams/management are functional and effective when your app keeps growing… via Reddit’s content and existing market dominance.