> If they were clever they would've done some guerilla marketing to get people onto their platform off reddit...

It was already happening "organically". Every single gaming subreddit had a discord as well. When they announced the blackouts, they left a "see you on discord" message. It's sad because I don't really like discord, it's a blackhole of information. With Reddit you could google and find things, unfortunately nothing gets indexed on Discord by google. So to find anything useful you need to join a discord "server" (not really a server) and use their search (which isn't great).