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This is the principle of commodity fetishism, the domination of society by "intangible as well as tangible things" which reaches its absolute fulfillment in the spectacle, where the tangible world is replaced by a selection of images which exist above it, and which at the same time are recognized as the tangible par excellence.

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Society of the Spectacle, Guy Debord

A more charitable take in this case: fictional anime characters may not be as important as real human beings, but Pokemon are shared culture. The right comparison isn't with this or that person, but with poems, or paintings, or landmarks, etc. - all kinds of social objects.

And of course, giving back to Debord, we can say that the society of the spectacle is one of infinite supply of manufactured social objects.