I think they've reached a point where just about everyone who would use netflix has it already, or at least had it for a while and would sign up again if there was something there they wanted to watch. Netflix can improve their library to try to keep folks around a little longer, or entice them back sooner, but then what? Wait for the birth rate to go up?

My guess is that netflix is going to get worse and worse once they stop finding ways to inflate their subscriber numbers, because the only people they'll be able to squeeze more money out of at that point will be the people already signed up. Maybe it'll mean more ads (and netflix already has an annoying number of them now!) or maybe they'll sell off our data, or jack prices way up, who knows, but I doubt we'll like it.