File from Microsoft Xandr shows the many ways advertisers label people

Posted by lukemerrick on Saturday June 10, 2023 @01:31AM
from the themarkup.org dept.

https://themarkup.org/privacy/2023/06/08/from-heavy-purchasers-of-pregnancy-tests-to-the-depression-prone-we-found-650000-ways-advertisers-label-you

( 2 comments | on HN )

Re:File from Microsoft Xandr shows the many ways advertisers... by asimpleusecase on Saturday June 10, 2023 @02:22AM (#36268141)

For ad buyers this is a great marketing piece. I would predict an uptick in new ad buyers after seeing the article

[ Parent | on HN ]

Re:File from Microsoft Xandr shows the many ways advertisers... by 082349872349872 on Saturday June 10, 2023 @05:36AM (#36269050)

see The Space Merchants (1952)

Bernays (IIRC) goes into detail about how detailed segmentation (a century ago, they had to hand-craft theirs, often with the help of push polling) is useful to "triangulate" a targeted segment by saturating neighbouring segments (pre-astroturf astroturfing).

[ Parent | on HN ]