> Apple has now entered this market with a device that's 10x as expensive as the competition, and one that doesn't solve any existing obvious pain points.

1X - they’re in the same market as the HoloLens, not low-end gaming VR like Oculus, which is why the hardware costs more. It’s definitely far from a proven market but I would treat this class of device as the first serious contender — for example, the infinite display concept is appealing but a device like the Oculus Pro doesn’t have the resolution to make sharp text or refresh quickly. If this lives up to the promise, it might tempt anyone who wants a portable or private alternative to setting up a bunch of external displays, especially if they work on 3D things or collaborate. It’s not going to be an instance best selling gadget but I think a lot of the people I’ve known who have jobs involving things like mechanical engineering, architecture, interior design, medical or scientific imaging, data visualization, modeling, etc. are going to consider it and these devices are cheap when you’re paying more than that annually for software licenses and it’s a few days billable time.