Back before flagship prices inflated (due to Apple) people buying a $1k iPhone couldn't do something as simple as use a different keyboard. And of course the product is advertised as advanced tech, yadda yadda.
There's been a spate of things, custom keyboards, wallpapers, multi-tasking, installing apps from a store rather than built-in, home/lock screen widgets, default apps for certain files, PiP, app drawer, and so much more.
I don't consider companies being inspired by/adding features from the other, it's not theft when it's a good idea (unless it's Apple's, then you get sued). But for them to market the way they do while taking so long to add basic things like these, it's just ugh.
Keeping in mind, of course, there are plenty of people who won't turn off the TV because there's nothing on that they want to watch; they'll just pick the channel that is the least bad.