> Reddit needs to majorly up their game too. You strong arm your major customers right out of the gate. What a loss for both sides. You want the guy to pay $20 million and you just give him a call on the phone. Total amateur hour.

If they wanted him to pay $20 million, they'd certainly have given him much better than a brief phone call.

But that's the point. They're revealing with their actions that they don't actually want him to pay the money. What they want is to shut it down. Charging a sum of money that they know he won't pay is just an easy way to do that.

'course it's not just him, but it's him and _everyone else_. i'm not sure what their overall intent here was, but it's been a shit show from start to finish, and they gotta at the very least start thinking hard about pausing the rollout till they can get their ducks in a row.

It's clear that they don't want any of the third-party apps to pay them a cent. They want the third-party apps gone, and the users to move to the official app where they can be directly monetised by Reddit. There was never going to be a deal; if Reddit was interested in one they would have approached this differently.

Then why not just shut down their public API?

Optics, both are functionally shutting it down, but one claims to add value while the other removes options.

You're assuming he can pay 20 million dollars. The point is that he can't, or even a fraction of that, so there's no point to wining and dining him at all.

That’s where negotiations come in. He has been very upfront about talking and negotiations but Reddit hasn’t budged on pricing at all.

You only approach this deal this way if you don't want the deal to go through at all.

A shocking amount of people here are assuming Reddit is launching this API program in good faith. This was not a transition third party apps were meant to survive; 30 days is nowhere near enough time for any business, let alone ones by single random software developers, to see their costs increase into the hundreds of thousands or even millions per month.

> Fly the sales team over to where he lives, wine and dine him, etc. This is what sales people do all day long for deals that are like $250k+. For deals that are $20 million a year you'll have all parts of the company bending over backwards trying to win that.

I pay Apple more than a million a month and I don’t even have a contact email.

Just saying, a Christmas card would be nice.