When they say they will make something people want, they mean the advertisers. Besides, this is the Internet. Ads are here to stay, so why not make them suck less than Google's Adsense?

My point is that advertisers will like this, content creators might like this if they get more money, but the USERS of the site will not like it. I'm not saying this is worse than other image ads, though it is presumptuous to try to waste my time in the process of trying to sell me something.

"Ads are here to stay"

This isn't true. Ads needn't dominate the way people make money on the web.

They certainly suck more than text ads.

Hallo Ivan! The issue for us is that the automated process in place Does Not Work. For you, if you don't interact with the system at all, we just treat the site you're at as an aggregate "user" and guess what you'll like that way. We think that's better than just guessing based on the site content. -Luke

Good luck!

I don't hate ads. I hate companies that sell products or services that only benefit themselves. When ads come from legitimate businesses providing products/services that are actually valuable, I think it's a wonderful thing that it's getting a lot easier to reach people who need them.

I hate ads. I ignore most of them, but distracting animated ads get adblocked. If adpinion gives ad-haters an easier way to make an ad disappear, adblock will get used less and they'll get more information.

(Even though I hate ads I think they have their place.)