I live in online spaces (chat rooms, forums, etc) much more than I live in physical spaces (bars, city council meetings, etc) and I'm pushing 40. I imagine the younger generation's lives are even more in online spaces. The internet is no longer just silly geocities sites and hampsterdance. People live here.

re: gift cards, yeah, gift cards are kind of lame. But attacking people's means to transfer value in the new digital living spaces is bad. Even if they're sometimes used for bad things.