Oh wow; I did not realize their architecture naming scheme even went back that far. That was their first one. The earliest I remembered hearing them call out the name was Tesla.

For other's reference, nvidia arch's listed on wikipedia as follows in order:

Kelvin, Rankine, Curie, Tesla, Fermi, Kepler, Maxwell, Pascal, Volta, Turing, Ampere, Lovelace + Hopper