Unfortunately any case where the camera moves is not going to work, for a very large portion of the population (I don't know the percentages of people who get motion sickness in VR but they get that even from their own slow motion, imagine motion from a bouncing camera on a motorcycle)
All these rules only govern what they can broadcast to UK citizens though. If you have a globally popular sport/product like the Premier League you can broadcast the Saturday 3pm matches to them, as they're unlikely to be able to attend a match anyway.
All that aside I actually think cycling could be a wonderful sport to view in this format. Great screnery shots from helicopters and close up peleton shots captured on motorbikes. Also strap into your turbo trainer to ride along for an hour too!