Honestly I think they’ll sell a ton to businesses and wealthy people looking to get into the new tech. The high price should raise the stock value if anything.

That still is not nearly enough to cover all the research, development, legal and manufacturing cost.

That money’s already spent and factored into the stock price.

I think the price was expected, what was disappointing (at least to me) was "available early next year."

Could have been that it'll be out next year too

> Almost 60 billion $s went from the market cap (maybe not much for a giant in Apple's scale but still interesting).

This is the same exact thing that happens with every Apple event. I can't think of a time their stock went up after an announcement event.

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Apple could announce a cure for cancer for which they are the only owners of the patent and for which every world health organization has committed to 40 years of purchases and their stock price would still go down. The best time to buy Apple stock is almost always right after a product announcement.