Licht and Musk are similar in that they both hold right-of-center (Licht) or right-of-right (Musk) views, convinced themselves that they’re representative of the median American, and bet their respective media orgs on amplifying their views on the assumption that a majority of Americans would flock to them. Instead, they’ve hemorrhaged viewers/users, alienated key personnel and, in Musk’s case, terrified advertisers. If the market is the ultimate arbiter of theses, theirs have been thoroughly falsified.
Worth pointing out that the actual scoop in this article is that Licht deliberately put his hands on the scales to tilt coverage toward Trump, even to the extent of personally suppressing coverage of the one-day-old sexual abuse verdict.
Whether or not there's a market for "centrist" news or not, that's not centrist news.