It's well known reddit has been eyeing up an IPO, and as a result it's pretty unsurprising they're searching for ways to juice their metrics in the build up. Tells a nice growth story so you can dump stock on retail and it's not really important if you do long term damage to the business - because it'll no longer be your business. Can't imagine that would be a great place to work unless they very strongly align your compensation with the IPO (commonly employees get the oppsite, a lock-up period after IPO to make sure all the juice is squeezed by the time they get to sell).