Yeah, simply “social approval” isn’t the right way to put it. What I mean is more nuanced - a feeling of “doing the right thing” and demonstrating that one is “doing the right thing”, as conditioned by one’s own social circle.

Surely those drivers exist. They just don't seem to be the primary factor, for most folks.

I went by car through town today, own car, masked up since my gf was also in my car (also masked up), while she has a cold. The looks we got for this were ridiculous. We've isolated that way many times bow when one of us had a cold and it's working wonders and gives us a chance to go to places together despite one having a cold.