Re:Lisa Su Saved AMD. Now She Wants Nvidia's AI Crown
by pmarcelll on Friday June 02, 2023 @02:12PM
(#36168766)
Dr. Su joined AMD in January 2012 as senior vice president, before Jim Keller was re-hired (in August 2012).
Re:Lisa Su Saved AMD. Now She Wants Nvidia's AI Crown
by viewtransform on Friday June 02, 2023 @03:39PM
(#36169836)
When Dr Su took over - there was no coherent product roadmap. There were various headless zombie projects because of a management exodus around 2012.
Dr Su made some decisive calls to stop projects and placed a prescient long term bet on high-performance computing.
She shut down low-power tablet ASICs designs, shut down the SeaMicro acquisition, shutdown Keller's K12 ARM chip, yanked support for a large monolithic CPU/GPU asic with shared memory, planned a shift from Global Foundries to TSMC.
It took several years for all these bets to work out and it helped that Intel stumbled badly too.
Credit for the decision to put Keller back in charge of AMD's CPU core design goes to AMD CTO Mark Papermaster.
I would give the launch of products based on Zen as much credit for AMD's turnaround and present success as I would give Doctor Su.