Re:Blizzard CEO denies culture of harassment and blames unio...
by alephnerd on Thursday June 01, 2023 @01:28PM
(#36154471)
Product Marketing continues to exist, especially in the B2B space.
That said, the function has increasingly merged with Product Management because GTM is critical to Product Strategy.
In the B2C space, it's hard to drive product lead growth simply because the economics are much more difficult (eg. Selling a product vision to an enterprise who will sign a multi-year contract is easier than changing the mind of millions of consumers).
As such, it's much more cost efficient to concentrate on Growth Marketing because product input and stakeholdership is simply too diffused.
That said, the function has increasingly merged with Product Management because GTM is critical to Product Strategy.
In the B2C space, it's hard to drive product lead growth simply because the economics are much more difficult (eg. Selling a product vision to an enterprise who will sign a multi-year contract is easier than changing the mind of millions of consumers).
As such, it's much more cost efficient to concentrate on Growth Marketing because product input and stakeholdership is simply too diffused.