Re:Blizzard CEO denies culture of harassment and blames unio...
by CharlesW on Thursday June 01, 2023 @01:27PM
(#36154461)
> nowadays marketing evolved into SEO-hacker type performance marketer who looks at metrics and can optimize product&marketing mix to optimize metric.
Like "Engineering", "Marketing" encompasses a bunch of roles — growth marketing is generally handled by one person or team, messaging by another person or team, etc., all hopefully working in concert toward common goals under the CMO.
(Good) Product Marketing folks have extremely close relationships with the teams who are architecting and building the product, and care very much about the kind of craftsmanship Steve was talking about.
Like "Engineering", "Marketing" encompasses a bunch of roles — growth marketing is generally handled by one person or team, messaging by another person or team, etc., all hopefully working in concert toward common goals under the CMO.
(Good) Product Marketing folks have extremely close relationships with the teams who are architecting and building the product, and care very much about the kind of craftsmanship Steve was talking about.