Not only that, but even if I *do* know about it, I still won't want to use it. I already know the old mainstream thing. 10% efficiency gains isn't enough for me to invest my limited time in learning a new tool, platform, data model, etc. 70%, 80%? Maybe then, but I'd still be suspicious.

What usually does cause me to adopt something new is 2+ co-worker / colleague recommendations. For example, I would never have started using k9s until 2+ colleagues started to hound me to stop typing out kubectl commands and to switch to k9s ASAP.