Movie makers aren't losing that much, if at all. It is ridiculous to assume that had piracy not been available, the pirates would pay them the full price for the content. Imagine I operate this web app free of charge that gets 1 million monthly active users, and I think to myself, if I start charging $2 per month, I'd be making $2m a month. This doesn't work because if I charge money, people would try to find less expensive options, so I would be getting way less than $2m. Piracy also contributes significantly to the general promulgation of the content into the culture, which may offset some of the profit that is lost. And no, screwing over legit customers by charging more, DRM, or whatever bullshit like that isn't going to win over more people.