Re:Google Uses Web Searches to Track Flu’s Spread
by unalone on Wednesday November 12, 2008 @12:42AM
(#361471)
The only problem, as was demonstrated with the AOL fiasco, is that many people use their searches to target themselves. It's very easy to track some percentage of the world's population down by looking at their search history.
That and if opening search data became known, people would suddenly start restraining their searches. And caution's something I'd rather not have enter the search process.
I wonder if companies with that kind of data are ever tempted by insider trading? For example, imagine if you saw all kinds of job searches coming out of IP addresses known to belong to say GM. You'd get a head start on shorting the stock.