Re:Jobs made Apple great by ignoring profit
by shingen on Monday February 20, 2012 @05:22AM
(#3611955)
Who's arguing that Apple does not care about profits?
I've argued the exact opposite across numerous posts. They care about profits and it's in the best interests of their customers that they do. Which is exactly what I said in the parent.
I'd argue that the best interest of the Apple customer is maximum value, not cheapest price. And that's exactly why their customers continue to buy like crazy at a high price point. IE what's best for the customer and what's best for Apple are not mutually exclusive, but rather they're fully integrated. Apple's customers would not be served by an Apple with 5% margins.
They could easily stay independent by other means. They care about their profit more, so that's why they don't lower their margins. As a public company, they don't have much leeway here - what do you think would happen when they come out saying at the next shareholder meeting "our customers are most important to us - half price on everything from now on!"