Re:Jobs made Apple great by ignoring profit
by kokey on Monday February 20, 2012 @08:02AM
(#3612276)
The way I see it is that because he wants to be profitable by innovating and delivering great products, he was aware that he should not let innovation be hampered by profit motives. This is especially important in the market he was operating in, and working around this problem gave them an edge.
It's perfectly logical, as it's not cheap to do what Apple does when it comes to creating. There's a reason they just hit $100 billion in cash - Jobs knew full well the value of profit and what it should properly be used for. They know the value and safety in being able to build what you want to, and not being constrained for oxygen due to low cash or debt or lack of profits.